Case Study: Brawley Animal Hospital Website Transformation

December 6, 2023

Brawley Animal Hospital Website Redesign: A Complete Turnaround

Brawley Animal Hospital reached out to SS Design Media after facing numerous issues with their outdated website. Their site was riddled with broken links, non-functioning contact forms, and a lack of responsiveness from their previous web management company. SS Design Media took on the challenge of rebuilding their website from the ground up, solving the technical problems, and delivering ongoing management that keeps the site running smoothly and professionally.

The Problem: A Website That Wasn’t Working

Before SS Design Media stepped in, Brawley Animal Hospital was facing major issues that affected their online presence and client experience. Their previous web provider had left them with:

Broken contact forms, preventing clients from making inquiries.
Numerous broken links, causing frustration and navigation issues for users.
Poor communication and support from the provider, despite high monthly fees.
These issues were costing the animal hospital potential clients and impacting their reputation for reliability and professionalism.

The Solution: SS Design Media’s Strategic Approach

 

Rebuilding the Website from Scratch

At SS Design Media, we believe that every website should serve as a powerful tool for driving business growth. For Brawley Animal Hospital, this meant starting fresh. We rebuilt their site with a focus on usability, ensuring that everything—from the contact forms to the navigation—worked seamlessly.

Fixing Broken Links and Improving SEO

We identified and corrected all broken links on the website, significantly improving user experience and search engine rankings. By optimizing the website’s content with relevant keywords such as “veterinary services,” “animal hospital in Mooresville,” and “pet healthcare,” we ensured that the site was not only functional but also well-positioned for search engine visibility.

Ongoing Website Management and Blog Updates

In addition to redesigning the website, SS Design Media took over the ongoing management of the site. This includes regular updates and maintenance, as well as content creation for the Brawley Animal Hospital blog. We write and publish posts about pet care tips, local veterinary news, and more, helping to keep their website fresh and relevant to both new and existing clients.

KEY RESULTS ACHIEVED


Website Functionality Improvement

Before SS Design Media rebuilt the website, Brawley Animal Hospital struggled with numerous broken elements that frustrated users. After our comprehensive overhaul, their site is now fully functional and reliable.

Increase in Online Inquiries

Thanks to the fixed contact forms and enhanced SEO performance, Brawley Animal Hospital has seen a significant increase in online inquiries and appointment bookings.

SEO Performance and Search Rankings

By optimizing the website with relevant keywords and fixing technical SEO issues, Brawley Animal Hospital now ranks higher in local search results for key terms like “veterinary services in Mooresville” and “pet healthcare.”

  • Functionality Before: 50% 50%
  • Functionality After: 100% 100%
  • Increase in Inquiries Before: 0% 0%
  • Increase in Inquiries After: 80% 80%
  • SEO Ranking Improvement Before: 20% 20%
  • SEO Ranking Improvement After: 85% 85%

The Results: A Fully Functional, Engaging Website

Enhanced User Experience

Since the redesign, Brawley Animal Hospital has seen a significant improvement in the user experience on their site. Clients can now easily contact the hospital through functional forms, and navigating the site is simple and intuitive.

Increased Online Inquiries and SEO Performance

With the fixes in place and new keyword-rich content, the website now ranks higher for relevant search terms such as “Mooresville pet healthcare” and “animal clinic near me.” This has led to a noticeable increase in online inquiries and appointments booked through the website.

Ongoing Success and Client Satisfaction

Brawley Animal Hospital continues to benefit from our ongoing web management services. We ensure that the website is always up-to-date and performing optimally, allowing the hospital staff to focus on what they do best—caring for animals.

Client Testimonial: What Brawley Animal Hospital Has to Say

“Amazing company to work with!! Extremely attentive and customer-focused! They did an amazing job on building our website and getting it running! Also always on top of our maintenance. Communication is wonderful! You will not be disappointed with this company!!”
— Brawley Animal Hospital

Conclusion: Let Us Help Your Business Thrive Online

SS Design Media specializes in transforming underperforming websites into powerful business tools. If your website is outdated or not generating the leads it should, we can help. Contact us today to see how we can revitalize your online presence with a custom-built website tailored to your needs.

Ready to revamp your website? Get in touch with us today!